Au Naturale Eye Essentials Kit

Trendspotting: Beauty Edition

Like hairstyles and skirt length, skin care trends come and go. As we continue on through 2013, I hope some of the latest skin care trends are here to stay.

Just what are the top 10 skin care trends of 2013?  Let’s take a look.

1.  An increase in organic and natural products

Each year we see an increase in the number of “natural” skin care brands.  Traditional skin care brands have jumped on the bandwagon, removing controversial ingredients and adding in those sourced naturally.  As people become even more health conscious, this trend is likely to continue on the upswing. I do have hope that this trend will continue--and I also hope that there will be more regulation in terms of product claims and maybe even more FDA involvement to keep products safe!

2. Less in-office procedures

With the widespread interest in natural ingredients comes a greater interest in taking the natural approach to aging. Women are showing a greater interest in treatment skin care items such as serums and other anti-aging products and are making fewer trips for Botox and other treatments done at the dermatologist’s office. And I am SO happy about this. I am not an advocate of in-office procedures and injectibles, so this makes me happy.

3. More active ingredients

What are active ingredients?  Unlike preservatives and fillers found in skin care products, actives are ingredients that are biologically active and tend to show more dramatic results. Active ingredients actually have a purpose and can alter skin cells. As more actives are added to products, we’ll begin to see even more dramatic anti-aging results from products alone.

4. The nail craze

Just look at the explosion of manicure photos on Instagram and Pinterest and you’ll see that the nail care trend of 2012 is only growing.  From gel manicures to nail decals and polish strips, beautiful nails are a trend I think is here to stay. Having your nails done is a great (and temporary) way to express yourself and it truly is an affordable luxury.

5. CC creams

2012 was the year of the BB creams and 2013 is shaping up to be all about the influx of CC creams. CC cream, or Color Control cream, is made to help camouflage discolorations such as age spots and hyperpigmentation. CC creams act as a primer and sheer tint in one, while helping hide acne scars, too. It is hard to say at this point whether they will achieve the fame of BB creams, but this trend is definitely gaining in popularity.

6. Serums, serums everywhere

Once just reserved for a more mature population, anti-aging serums are a major trend in prevention for those in their 20’s. The newer crop of serums for the younger set features antioxidants and oils known not to cause acne breakouts. Serums with jojoba oil, safflower oil, and grapeseed oil are of particular benefit for those trying to avoid breakouts while enjoying the benefits of age prevention.

7. More gizmos

Handy tools are becoming mainstream when it comes to skin care. From deep cleansing tools and acne treatment devices to home diamond peel microdermabrasion systems, these tools provide you with cutting edge technology in the privacy of your own home. My top pick for at-home facial tools is the Foreo Luna, which I told you about a couple of weeks back.

8. Better drugstore options

Once upon a time, women had to splurge on high end products to get results. Then when it came to natural beauty products, there really was nothing effective in a budget price range. That is not the case anymore. Drugstore brands are getting better and better, many of them offering the same technology and active ingredients as boutique brands.  This means that better skin care is more accessible to the masses, and I surely hope this trend is here to stay.

9. DIY Beauty

Thanks to Pinterest and, ahem, some lovely beauty blogs, do it yourself recipes for beauty products are a very popular trend. Women are increasingly budget and health conscious and DIY beauty is the best of both of these worlds.  In the kitchen skin care offers women fresh ingredients and convenience--with very little risk.

10. Spa quality home hair removal systems

One of the biggest trends we are seeing is women skipping the medi-spa for laser treatments in favor of at home laser and IPL hair removal. And why shouldn’t we?  At just a fraction of the cost of professional laser hair removal sessions, home hair systems from Tria Laser and Silk’n are very effective over time and offer women complete privacy.

Trendspotting in 2013

I don’t know about you, but I get more impressed and excited about the evolution of skin care each year.  Which of the current skin care trends is your favorite? We’d love to know!