Au Naturale Eye Essentials Kit

Before you Pink, You Need to Think

October is Breast Cancer Awareness Month.  While this is a wonderful reminder to do good for others and to raise awareness for a disease which has impacted so many women's lives (and men's), it also is a month when companies try to use slick ads to lure customers in, believing that their purchases will benefit breast cancer patients and charities.

Unfortunately, many companies are not helping the cause--they are contributing to it.  By using ingredient linked to breast cancer, they are part of the problem.

We all want breast cancer to go away. We all know someone who has been affected in one way or another my breast cancer.  I've had cousins and great aunts with breast cancer.  My grandmother had breast cancer as well. But buying products LINKED to breast cancer will not stop breast cancer.

I'd like everyone to go over to the Breast Cancer Action website and read about the  Think before You Pink campaign.  It's important.

The truth of the matter is, pinkwashing is on the rise.  Check out a piece I wrote on this subject last year.  I think you may be surprised by the companies involved and how their "pink ribbon" products actually may be causing you potential harm and increasing your risk for breast cancer.