Au Naturale Eye Essentials Kit

What's In It Wednesday

Wow, it has been a good long time since our last What's In It Wednesday feature and I apologize. I am working on some future posts for WIIW features, so it should be back to a weekly affair soon!

I'd like to take a look at the ingredients today in a product that came across my Twitter feed today--Redbook recommended a Maybelline blush as it's "best", so I'd like to take a look at what makes this one so special (rolling my eyes at this one).

Here is the tweet:

RT : I’m pleased to announce that Maybelline Dream Bouncy Blush won a MVP Award for best blush!

Wow. It is even the MVP!

I added a tweet of my own back in response:

I wish you would look for and when recommending products to readers :(

Eager to find out what is in this MVP product, I looked up the ingredients of Maybelline Dream Bouncy Blush:

Talc, Dimethicone, Hydrogenated C6-14 Olefin Polymers, Diisostearyl Malate, Paraffinum Liquidum / Mineral Oil / Huile Minerale, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Synthetic Fluorphlogopite, Phenoxyethanol, Triethoxycaprylylsilane, Alumina, Tin Oxide. May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines, CI 15850 / Red 7, CI 19140 / Yellow 5 Lake, CI 15850 / Red 6, CI 45410 / Red 28 Lake, CI 77120 / Barium Sulfate, CI 73360 / Red 30, CI 15850 / Red 7 Lake, CI 15985 / Yellow 6 Lake

Wow. How many toxins can one little blush be made of?  Here are the worst, in my view--

Talc: With over a dozen studies linking talc to cancer, it amazes me that it is still in products when there are so many other non-toxic alternatives (cornstarch, rice flour, various clays, etc). According to the Cancer Prevention Coalition, "Talc particles have been shown to cause tumors in the ovaries and lungs of cancer victims."

Diisostearyl Malate: A skin condition linked in at least one study to dermatitis (Japan)

Paraffinum Liquidum / Mineral Oil / Huile Minerale: Crude oil and a very inexpensive bi-product of petroleum.

Alumina: Also know as Aluminum Oxide. This is another area where science is still trying to reach a definitive answer, but I personally will not use aluminum on my skin as it does get absorbed.It is linked to Alzeimer's and breast cancer, so I do not take the risk.

Barium Sulfate: It whitens cosmetics and can be highly irritating to the skin.

Lake Colors: Artificial dyes in the form of Lake colorants. Several lake colors are linked to cancer. When you see LAKE in the name of a colorant, know that this color will contain harmful aluminum.

The Chic & Green Bottom Line:

Maybelline spends a great deal of money advertising in magazines. It is no wonder that many beauty recommendations are based on which companies are essentially bankrolling magazines...In fact, Maybelline sponsors sweepstakes in Redbook and has lots of glossy (expensive) ads in the magazine. So take this with a grain of salt. Ingredients-wise, it can hardly be called an MVP.

If you are looking for a high quality blush without harmful ingredients, here are my picks:


*Everyday Minerals blush  ($5.99-$9.99)