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JCP: Worth Another Look!

I have never really been a fan of JC Penney.  I have always associated it with frumpy clothes worn by my great aunt.  I never really shopped there unless it was to buy polo shirts for Tom or Carter's baby clothes a few years back.

That has changed with the rebirth of JCP. A couple of weeks back, they turned over a new leaf.  No more weekly ads with limited-time coupons.  No "today until noon only" or "Saturday only" or any of that stuff we see from Kohl's, Macy's, and the Bon-Ton here in this area.

I have been very pleasantly surprised by the new Fair and Square Pricing.  It is well explained on site and it makes sense.

I've scored some great bargains and shipping was fast and free (received in 4 days from my last Saturday order date).

The jeans I used to wait for a coupon and then a sale for are $11 for my boys. This is the one place I can find the "7X slim" that they both need. I found Scooby Doo pajamas for just $6 as well. I also purchased Liz Claiborne jeans for less than the cost of jeans at Target or Old Navy. These fit perfectly, are high quality, and stylish. I bought a faux fur A.N.A. tie waist cardigan for $15 and two St. John's Bay tie cardigans for $10 each. I love a deal, but I love that the quality of these is better than I expected--right on par with the cardigans I typically like from Lands' End, LOFT, or Banana Republic--and much more reasonably priced. They also have some great shoe buys.

I also am impressed with JCP's social integrity.  They recently named Ellen DeGeneres as their spokesperson. A group of anti-gay women called One Million Moms decided to boycott JCP because of this decision.

Here is a quote from the group:

“Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful…By jumping on the pro-gay bandwagon, JCPenney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.”

Blah, blah, blah.  You know what? This household is a "traditional" family. We consist of a man, woman, two children, a dog, minivan, SUV, and live in the 'burbs.  We eat dinner together in the dining room every night. The children do chores, are respectful, etc. It doesn't get much more traditional....But do these moms actually believe that just because you're from a "traditional" family means you're bigoted?

Here is what Ellen said on her show February 8th in response to the moms:

We also have taught our children that we need to love and respect one another and that all people have been created equal. Some are born straight.  Some are born gay. Knowing that there are so many narrow-minded people makes my blood boil. This decision is making me support JCP even more.  I say "kudos" to the company for standing by what is right and fair.  I plan to shop with them more often and tell my friends about the new changes and why I've jumped on the JCP bandwagon.