Au Naturale Eye Essentials Kit

What are antioxidants?


Hello beautiful ladies,

Tonight I would like to answer a question that was recently posed to me.  A friend said, "I keep hearing about antioxidants in skin care, but I really don't understand what they are."  I told her to please stay tuned and I'd answer here right here:

100% Pure is essentially based around antioxidants, so let's get down to the nitty gritty and see what they actually are and what they do.

Think of the term "antioxidant" as a shield against harmful flying objects. In reality, these "flying objects" are free radicals.  Free radicals are molecules that cause tissue damage and aging.  These could be things such as cigarette smoke, radiation, UV rays, pesticides, various drugs, smog, and other forms of environmental pollution.

Picture these harmful things flying at you, swirling around.  Antioxidants will help shield you from harm, essentially. Think of them as superheroes! They are special molecules that can help stop those free radicals--they can neutralize their effects.

Antioxidants are found in many different foods, especially fruits:

SUPERFOODS: Blueberries, cranberries, and blackberries are said to be the best sources of antioxidants, according to a study published by The Journal of Agricultural and Food Chemistry.

*Red wine
*Tea (specifically green and white)
*Dark chocolate --at least 70% cacao (this is the reason why I eat this, LOL!)

They are also present in vitamins and minerals:

*Vitamin C
*Vitamin E
*Beta Carotene (from Vitamin A)
*Coenzyme Q-10

For your health, antioxidants are believed to help inhibit cell damage and are said to help prevent skin damage from the sun's UV rays (in fact, a recent study showed that the antioxidants in dark chocolate can actually increase your skin's UV protection), lower the risk of heart disease, help prevent Alzheimer's and more.

Antioxidants are also wonderful when used in skin care.  Earlier in this post, I mentioned those nasty little free radicals. All of those things impact your skin, just as they do your health. UV damage, smoke, and all of those other pollutants can wreak havoc on your skin, accelerating the aging process and damaging those cells.

100% Pure is truly an innovator when it comes to antioxidants.  No other line has done what 100% Pure has done with using pure fruit extracts, seeds, pulp, and juices.  While some brands like to jump on the bandwagon of whatever new trend is around, antioxidants are truly proven to help protect your skin from free radicals -- and that is another reason I love 100% Pure.  They simply "get it" when it comes to what causes aging and what ingredients are truly best for your skin--for the present time and for years from now.

While nearly everything from 100% Pure is chock full of antioxidants, I have to recommend the Red Wine Resveratrol and Super Fruits lines.  Both are AWESOME (as are all the lines), but they are packed full of protective antioxidants. My two favorites from these lines: the Red Wine Resveratrol Serum and the Super Fruits Night Balm, both of which I faithfully use: