Au Naturale Eye Essentials Kit

Organic Wear Jumbo Lash Mascara Review

Ever since I started this blog, I have been on the hunt for the perfect mascara--my holy grail, so to speak. Truth be told, that quest started years and years ago...but I mentioned the quest early on in the days of C & G.

Over the years, I have found two WONDERFUL natural mascaras, Tarte Lash Hugger and Physicians Formula Organic Wear, as well as a lovely formulation from 100% Pure.

Pinch me because I think I found THE BEST natural mascara yet!!!

I was shopping at Target the other night and was in the makeup aisle. I was walking by the Physicians Formula rack and saw a brand new Organic Wear Jumbo Lash mascara!

Here are the ingredients:

Citrus Aurantium Dulcis (Orange Fruit Water*), Glycerin, Iron Oxide, Mycrocrystalline Cellulose, Glyceryl Stearate, Water, Beeswax (*), Jojoba Ester, Tapioca Starch (*), Copernicia Cerifera (Carnauba Wax*), Stearic Acid, Glyceryl Caprylate, Aloe Vera (Aloe Barbadensis) (Leaf Juice*), Cellulose Gum, Cucumis Sativus (Cucumber Fruit Extract*), Glycine Soya (Soybean Oil*), Hydrolyzed Oryza Sativa (Rice Protein), Leuconostoc/Radish Ferment Filtrate, Magnesium Aluminium Silicate, Olea Europaea (Olive) Fruit Oil (Olive Leaf Extract*)

I really liked the original formula, but the results were not very dramatic. This one gives you very full and long lashes. I still use my Shu Uemera eyelash curler, but this mascara rivals any volumizing formula laden with chemicals in terms of performance. It is 100% natural, petrochemical and paraben free, and the oils are non GMO. Best of all? It was just under $9.

This is so new that it is not yet on the Organic Wear website, but it is available online at and it was available at my local Target store (where it's cheaper than online).